A twitter account called @leeclowsbeard that inspired creatives and clients to do good work caught the attention of a lot of people in the advertising business. Including Lee Clow, who wasn’t even on twitter. Lee liked the things that were being written and agreed to let then unknown writer Jason Fox keep writing and soon the twitter feed became a book. And then we even created an app.
The beard belongs to Advertising legend Lee Clow. It opened up a Twitter account, called itself LeeClow’sBeard, and started spouting wisdom in the form of tweets. We turned the best tweets into a book, then turn the book into an app and let the Beard sell the work that ordinarily you can't.