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Bill Hornstein

  • GOLF PHOTOGRAPHER
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For nearly two decades, I’ve created award-winning advertising and design work for clients including Adidas, Apple, BNY Mellon, Infiniti, Nissan, Pepsi, Michelin and Visa while working at TBWA\Chiat\Day Advertising in Los Angeles and New York. Now I’m on my own and using my experience as an Art Director and Photographer to work with companies directly who don’t necessarily need or want a full time an advertising agency. 

Infiniti Creative Bill Hornstein

After Infiniti moved its global headquarters to Hong Kong I spent nearly six months as the lead creative hiring photographers working on the Q70, Q30 car launches and their Formula One Red Bull Racing sponsorship.

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Pepsi Creative Bill Hornstein Super Bowl Commercial

In 2008 Chiat Day was tasked with totally reinventing the Pepsi brand. Every Generation Refreshes the World expressed the brand belief and was a top ten Super Bowl commercial on USA Today’s admeter.

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Visa Creative Bill Hornstein

When Chiat Day won the Visa business we were asked to not only reinvent the brand but to get people to use their Visa cards for small purchases, something that wasn’t the norm back in 2005.

Morning in Manhattan

New Yorkers use their Visa cards to start the day.

Visa Saints
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Business Envy

What would those guys at Hornstein do?

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Little Planet

MoFilm winner for Visa at the 2009 London Film Festival.

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Rock Em' Sock Em' Robots

We created a real time Rock Em' Sock Em' Robots game in Times Square where people could play using their cell phones.

Thomson Reuters

Transforming itself from a news company to an information company Thomson Reuters created an entire suite of products for a range of industries including legal, financial and healthcare.

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BNY Mellon Creative Bill Hornstein

BNY Mellon ads for their Brandywine Conservancy sponsorship and Wealth Management division.

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Kenwood Vineyards Art Director and Photographer Bill Hornstein

A small lot winery owned by Pernod Ricard produces wines in Sonoma County California including the Russian River Valley and the Jack London Ranch. I photographed the main black & white images as well.

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Nissan Creative Bill Hornstein

From car launches to auto show films to a documentary, I’ve pretty much worked on anything and everything for this auto manufacturer.

Nissan Baby commercial
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Two couples relive their camping trip through their camera on the way home.

Master of the Sixth Speed
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Nissan Altima wouldn't it be cool

What if Nissan took their best selling Altima and completely reimagined it?

Nissan Sentra

Wouldn't it be cool if someone took compact sedans and decided to think outside of the toybox?

Pathfinder New York

A couple need to get out of the city

Pathfinder Feather

Get a Nissan Pathfinder and you too can tell better stories.

Pathfinder Spontaneous

A family takes a last minute weekend vacation in their Nissan Pathfinder.

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Drive. The story of Nissan's comeback.

Not everyone knows that Nissan was weeks away from bankruptcy in 1999. This short film tells the story of how the company turned things around.

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Nissan 80 Years of Moving People

A short film celebrating 80 years of Nissan history.

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Travelers

A series of advertisements reaching out to millennials as well as a brand book remind employees who Travelers is and what they stand for.

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Back to Former TBWA Chiat Day Art Director Bill Hornstein
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Infiniti
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Pepsi
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Visa
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Thomson Reuters
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BNY Mellon
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Kenwood Vineyards
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Nissan
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Travelers