In the digital age, first impressions are made in seconds—and often through a screen. While still photography remains a critical pillar of golf course marketing, the value of adding a short, well-produced video to your visual library has never been higher.
Motion Captures Emotion
Photos can capture the beauty of a sunrise over the fairway or the texture of a perfectly raked bunker. But only video can show how the morning mist rolls off the greens, how the flag flutters in the breeze, or how the contours of a fairway move with the land. It adds life. It adds emotion.
Engagement is Everything
Social media algorithms prioritize video content. A 30- to 60-second highlight reel showcasing your course’s signature holes, scenic vistas, and clubhouse amenities can significantly increase engagement and reach. On your website, a video header gives prospective members and guests an immersive taste of what makes your course unique.
Versatility Across Platforms
A single shoot can yield multiple assets: hero videos for your homepage, shorter clips for Instagram Reels, YouTube teasers, or even ad campaigns. Drone footage, in particular, elevates the perception of the course and helps tell a story that stills alone can’t.
Complement, Don’t Replace
Video doesn’t replace photography—it complements it. Together, they offer a richer, more complete picture of your property. Stills are perfect for brochures, press kits, print ads, and course guides. Video brings those same scenes to life, adding another layer of depth to your brand.
Wine Valley Golf Club short video
Bottom Line
If your course already invests in professional photography, adding a short video is a smart next step. It enhances your storytelling power and helps future members, guests, and event planners feel like they’ve already been there—before they even book.
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